Marketing is not a black box of mystery.

If you are investing in marketing but don’t understand how it is performing you need marketing leadership.

I cut through the noise to focus on the things that matter most so your business can thrive.

Lets build your growth engine!

To build smart marketing from the ground up customer focus, solid strategic planning and operational excellence are critical.  

• Achieve predictable lead generation

• Keep your sales team productive with the right leads

• Make your brand famous

• Smash through targets!

A Fractional CMO force multiplier

Current and recent engagements

✓ Fractional CMO at YesColours, Series A sustainable DTC decorative paint start-up. 

✓ Interim CMO leading 40-person marketing team at Transporeon, $1.88B German transportation logistics platform.

✓ Interim CMO leading marketing team through business transformation at Red Sift, $54M Series B cybersecurity SaaS.

✓ Fractional marketing leadership for Viritech, innovative hydrogen cleantech engineering early-stage start-up.

✓ Fractional Marketing Leadership at Qudini, Enterprise retail SaaS, recently acquired by Verint. 

I get things done

I work with leadership teams to help them leverage their marketing as fuel for business growth. This can take many forms from strategic planning, team structure, coaching, in the trenches leadership, and execution planning.

I like to get things done. Client success is my goal. I love what I do helping companies and teams succeed.

Learn more about Torrence Marketing Services.

Broad Marketing Portfolio

✤ Launched Microsoft adCenter internationally – exceeding year targets in first month

✤ Launched new Ford Focus across Europe – exceeding dealer footfall targets

✤ Brought in and closed Kodak’s first global brand licensing deal for extensive 3D printers, materials and services ecosystem with an innovative 3D start-up

✤ Advised business leaders on marketing strategy, team leadership and business growth

✤ Built high functioning marketing teams from scratch

✤ Delivered numerous successful awareness generation, demand generation, cross/up-sell, retention and loyalty programmes for B2B and B2C companies across multiple industry sectors including tech and SaaS.

What is Marketing-as-a-Service?

According to MarTech Advisor, ‘marketing-as-a-service (MaaS) has emerged as a concept that fills in the gaps for businesses looking for assistance in developing marketing strategies, campaign creation, and execution’. If you ask yourself strategic marketing questions like these and want a seasoned expert support without the headcount and costs, MaaS could be the solution for you.

• How do I make my marketing work harder?

• How should I scale marketing as my company grows?

• How do I build a marketing engine?

• How can I Ensure predictable lead generation and a full sales pipeline?

Marketing is a vast discipline with many specialist areas like SEO, branding and performance marketing. With so many activation channels and methodologies available like content marketing, events, webinars, social, account based marketing (ABM), growth marketing, Inbound, Outbound, to name only a few, how do you know what is the right mix for your company? You may ask yourself questions like: Do I have to choose between generating leads and building my brand? Is brand fame important? Which one should I do first? How should I split my budget? Is Inbound the best approach? Can I wait for a long burn content strategy to start generating leads? Do I need to pay for Outbound? What is the fastest way to generate leads? What about account based marketing (ABM)? Is that the best way for my sales & marketing revenue team to organise itself? These are critical questions that many growing business ask themselves. So what’s the answer?

The Right Marketing Solution for Growth

There are as many theories about the right way to market as there are marketing tribes. The right answer lies in setting out a robust strategic approach to address your unique business and marketing challenges. The right solution is to find the optimal mix of lead generation and brand building activities that generates qualified leads now — so your business grows now, and creates brand fame — so your business can continue to grow well into the future.