About Katherine Torrence, FCIM, MBA
Strategy, Leadership and Hands-On Implementation
Hi, I’m Katherine. I help companies thrive with proven strategies and expert stewardship to turn marketing efforts into fuel for growth. My end-to-end approach to strategic marketing and implementation enables high growth businesses to harness opportunities NOW and lay the groundwork for future scale.
I advise ambitious CEOs on all aspects of marketing from GTM, to lead gen and full customer lifecycle, as well as new market entry, category creation and re/branding.
A key strength is growing teams from the ground up and coaching existing teams to achieve higher performance and productivity. I work side-by-side with senior clients and lead client teams to create innovative marketing that drives measurable results and growth.
Your success is my goal. I love what I do helping companies and teams succeed.
New Channels and Technologies, Traditional Discipline and Drive
I started my marketing career in San Francisco where I was at the epicentre of the multi-media and internet revolution. In 2001 I moved to the UK bringing with with me a deep knowledge of true 360 degree integrated marketing and the interplay between channels. Since those early days marketing has changed completely and not at all. We have new channels and technologies to do things better, faster and in quick reaction to customer behaviours like never before. Yet the discipline, craft and measured approach of traditional marketing principles stand the test of time.
To get great results from their marketing efforts companies need to be open and adaptive, as well as disciplined, focused and measured to put the right plans in place and drive them through.
Torrence Marketing harnesses new approaches and technologies, combining the best of the new and traditional worlds of marketing to deliver business growth.
Over 25 Years’ Breadth and Depth of Experience
With 25+ years of marketing and biz dev experience crossing industries, emerging technologies, B2B & B2C for start-ups, scale-ups and enterprises I’ve seen and done it. I have a toolbox full of tools to help clients achieve their goals from delivering product launches that exceed goals, improving lead gen and reducing CPA/CAC, improving customer retention, increasing up and cross-sell, gaining depth customer insights, building high performing teams, and more.
I have been a senior leader in advertising agencies, an independent consultant working with software development companies, and an entrepreneur, starting a web-enabled home services company.
I am a Fellow of The Chartered Institute of Marketing. I hold an International MBA from The Monterey Institute of International Studies and a BA in French from The George Washington University.
